

|


Club History
The Club was formed in 1983 in the Bay of
Plenty, New Zealand and membership rapidly spread to other areas.
Its founder members saw the need to swap technical information,
secure parts supply lines as fast as possible, and generally enjoy
association with other Leyland P76 Owners.
Car History
The controversial Leyland P76 was introduced in
1973 but it ceased production in 1975 after less than two years on
the market. Thirty years on, it still enjoys a distinctly mixed
reputation in motoring circles. For some it represents one of the
great “might-have-beens” of Australian automotive history. For
others it’s an object of derision, Australia’s equivalent of the
Ford Edsel, the infamous 1950s model that proved to be such a
marketing disaster that the name has become a synonym for “lemon”.
The P76 was BMC-Leyland’s first and only attempt to break into
the lucrative Australian "big car" market. The company had enjoyed
substantial success for several decades with its smaller cars,
including the Austin and Morris small sedans and especially with its
legendary Mini Minor and Mini Cooper. But all these had been
designed with the British and European markets in mind, and the P76
was the first Leyland car designed specifically for Australian
consumers and Australian conditions.
The Australian family car market was dominated by large sedans
manufactured by the so-called “Big Three” Australian car makers --
Ford's “Falcon”, General Motors Holden's “Kingswood” and Chrysler's
“Valiant”. All these cars were traditional large sedan designs,
featuring rear-wheel-drive, front-mounted cast-iron six cylinder
‘in-line’ or V8 engines, and the choice of three or four-speed
manual or three-speed automatic transmissions. The most popular
sedan models could all seat five or six people comfortably,
(depending on whether the front seat was a bench or two buckets).
All three manufacturers offered sedan (saloon), station wagon and
coupé models as well as a range of work vehicles, including utility
(“ute”) and panel vans.
When it was launched in 1973, Leyland offered three models of the
P76, all sedans -- the Deluxe, the Super and the Executive. It was
manufactured at their Zetland plant in Sydney in 1973-74; Leyland
also exported the components to New Zealand where they were
assembled there until 1975. The body was designed in Australia by
renowned Italian-born automotive designer Giovanni Michelotti
(1921-1980) who also designed well-known models for BMW, Maserati
and Triumph. The distinctive wedge-shaped body set it apart from the
blocky lines of its competitors and clearly anticipated the styling
of later Ford and Holden models, particularly the early Holden
Commodores. Towards the end of production, Leyland built about 300
of a special limited-edition Targa Florio, which were all automatic,
with power steering and limited slip differentials; most were
painted an eye-catching metallic navy blue with silver stripe
detailing.
The P76 offered a choice of two engine types, with optional
manual or automatic transmission. The smaller engine was a 2623cc
OHC six-cylinder unit, developed from that used in Leyland's earlier
small sedans, the Austin Tasman/Kimberly, where it was mounted E-W
with front wheel drive. In the P76 this engine was mounted in a
north-south, rear wheel drive configuration. The second and larger
engine was a gutsy 4416cc all-alloy V8, an enlarged and refined
version of the well known 3500 Rover V8 engine, although it weighed
about the same as the six-cylinder engine. It was also, remarkably,
the first all-alloy engine ever offered in an Australian-made car.
Indeed, in this and many other respects, the P76 was well ahead
of its competitors, and initial reactions from the motoring press
were very enthusiastic -- the P76 won Wheels magazine’s prestigious
"Car of the Year" award in 1973. The suspension system was superior,
the weight was relatively low for a car of its size – only 1250kg
for the Executive model – and it offered many other safety and
design features not found on other Australian cars. Standard
fittings included full-length side intrusion reinforcement on all
doors, power-assisted front disc brakes (only offered as an option
on the 'Big Three' sedans), concealed windscreen wipers, recessed
exterior door handles and a front hinged bonnet. Its most famous
selling-feature was the enormous boot -- Leyland's advertising
famously boasted that it was big enough to hold a 44-gallon drum.
One particularly amusing 'period' feature of the P76 was the
colours offered. Typical of the bold colours in vogue at that time,
they were apparently based on standard Dulux colour codes, but
someone at Leyland decided to get creative and gave them
idiosyncratic new names such as “Home On Th'Orange”, “Am Eye Blue”,
“Bold As Brass”, “Peel Me A Grape” (a metallic purple), “Hairy Lime”
and “Plum Loco”.
Demand for the P76 at first exceeded supply, but before long
quality control problems emerged (including one which reportedly
caused the wheels to fall off!). These were compounded by simple bad
timing: the P76 appeared at a time of unprecedented industrial
unrest in Australia and Leyland was further hampered by strikes at
component suppliers. All this significantly slowed down production
and supply and created a bad impression with the media and the
public. What influence Leyland’s rivals Ford, Holden and Chrysler
may have exerted is unknown, but given that the P76 was in many
respects superior to the competition it is not unreasonable to
assume that, at the very least, a certain amount of media
“spin-doctoring” may have occurred.
Despite these setbacks, in 1975 Leyland
announced ambitious plans for a new range of luxury hatch-back
sports coupés, the Force 7 range. It was yet another innovation, one
of the first hatchbacks ever released in Australia. There were to be
three models of increasing price and luxury. The Force 7, the base
model, was essentially an “optioned up” hatchback version of the P76
Sedan, equipped with a six cylinder engine and a 3-speed column
shift gearbox, although Leyland planned to offer a large range of
optional extras even for this basic model. The striking Force 7V,
the ‘sporty’ model (see photo, below right) was equipped with the
powerful 4.4 litre V8 engine and ‘four on the floor’ gearing, with
mag-alloy wheels and other options; it was probably intended to
compete with Chrysler’s Valiant Charger E48. The top-of the-range
model, the rather pretentiously named Tour de Force, was to be a V8
cruiser with automatic transmission and an "ultra-luxurious”
interior, intended to compete directly with the Valiant Charger 770.
But despite promising reviews, the Force 7 range was ultimately
doomed by an unfortunate production design oversight. Because it was
a completely new styling built on the P76 chassis, the Force 7 range
had few production elements in common with the P76 sedan, a fact
which greatly increased its manufacturing costs. This was a pitfall
that Leyland's competitor Chrysler had avoided by sharing many sheet
metal and component parts between the Chargers and the Valiant
sedans. Leyland produced only a few of the Force 7V -- around sixty,
according to Wheels magazine -- and most of these were subsequently
scrapped. Only ten survived: one was sent to Leyland in the UK for
testing and was subsequently bought by a British private collector;
another is in the Birdwood Mill Museum in South Australia. The
remaining eight were auctioned to the public when the line was
discontinued in 1975 and they remain in private hands. There were
also plans for a P76 station wagon, but only one demonstration model
was produced before escalating financial problems forced Leyland to
pull the plug on the entire P76 project.
In an industry where image is everything, the P76 was -- perhaps
crucially -- never given a model name like the familiar ‘Kingswood’
or ‘Falcon’. Its production life was very short (it ceased at the
end of 1974). Its failure was due to several factors including poor
production planning, poor assembly quality, and problems with
reliability and parts supply. These in turn led to bad press and
consequent poor sales. All of this regrettably, failed to reflect
the car’s many innovative qualities, but in the long run the public
was convinced that the P76 was a “lemon” and they simply stopped
buying it.
 Leyland staff gathered around the last P76 to roll
off the production line in late 1974
In all, approximately 17,000 to 18,000 P76 sedans were made. The
saddest outcome was that the P76’s failure effectively bankrupted
Leyland’s operations in Australia. The Zetland plant closed down
soon after the P76 and Force 7 projects were cancelled and Leyland
withdrew from car production in Australasia for good. Today the P76
has a small but loyal and enthusiastic club following.

|